Product Description: Hoy la imagen exterior de un país tiene mucho que ver con la posición de poder de ese país en el mundo -poder económico, fundamentalmente-, pero tiene mucho que ver también con factores extraeconómicos, especialmente con factores institucionales y políticos, culturales y sociales...read more

Product Description: This textbook has not only been designed to meet the needs of students in tourism, but also to serve as a useful reference for both the private and public sectors involved in tourism. The publication consists of 17 chapters, each indicating the learning objectives and key terms and concepts...read more (view table of contents, read Amazon.com's description)

Product Description: Means of improving the quality and efficiency of tourism education is the theme of this publication, which contains contributions from 22 of the worlds leading tourism experts delivered at a conference in Madrid in 1996. Organized by UNWTO and the Spanish Association of Hotel Managers, the conference included an overview of the challenges facing the tourism industry as it enters the new millennium, forecasts of the future human resource demands, an analysis of the current state of tourism education and case studies of new technologies and procedures used in tourism education...read more