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Judith C. Everett has written 2 work(s)
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This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Hardcover:
9781563675515 | 2 edition (Fairchild Books, July 30, 2007), cover price $115.00
9781563671050 | Fairchild Books, October 1, 1999, cover price $76.50 | About this edition: This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories.
9780395433294, titled "Personal Finance" | 3rd edition (Houghton Mifflin, January 1, 1991), cover price $66.36 | also contains Personal Finance
Paperback:
9781628921571 | 3 edition (Fairchild Books, September 24, 2015), cover price $125.00
9781428810051 | 1 edition (Academic Internet Pub Inc, October 31, 2006), cover price $32.95
Product Description: Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation...read more
Paperback:
9781609015060 | 3 pap/cdr edition (Fairchild Books, January 15, 2013), cover price $95.00 | About this edition: Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production.
9781501310140 | 3 edition (Fairchild Books, January 15, 2013), cover price $95.00
9781563672538 | 2 edition (Fairchild Books, October 1, 2003), cover price $88.00
9780870057496 | Fairchild Books, August 1, 1993, cover price $47.00 | About this edition: This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair.
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