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Sales Management: Shaping Future Sales Leaders
cover image for 9780132324120
Product Description: Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM...read more
By Robert C. Erffmeyer, Earl D. Honeycutt, Jr. and John F. Tanner, Jr.
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Hardcover:

9780132324120 | 1 har/psc edition (Prentice Hall, October 28, 2008), cover price $209.20 | About this edition: Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.

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