Product Description: The Challenge of Communicating: Guiding Principles and Practices   applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research...read more

Presentations in Everyday Life offers students taking the Intro to Public Speaking course a briefer, more practical approach, focusing on the real-life communication contexts in which students will find themselves. In addition to prompting the text's modular organization and hands-on approach, suggestions from practicing public speakers resulted in the inclusion of such unique material as logistics and mediated and online presentations. They also confirmed the authors' overriding goal: to provide practical advice, in an encouraging tone and accessible format, about creating powerful presentations.A strategic decision-making system based on seven principles of presentation speaking—purpose, audience, logistics, content, organization, credibility, and performance—helps students to develop and deliver effective presentations.Concise how-to advice covers issues such as building presentation confidence, choosing a purpose and topic, using introductions and conclusions to maximum effect, and catching and maintaining audience interest.