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Cover for 9781848608771 Cover for 9781848608788 Cover for 9780199551682 Cover for 9780805853520
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Product Description: With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′...read more

Hardcover:

9781848608771 | Sage Pubns Ltd, December 9, 2010, cover price $174.00 | About this edition: With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students.

Paperback:

9781848608788 | Sage Pubns Ltd, December 9, 2010, cover price $66.00 | About this edition: With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students.

cover image for 9780199551682
Product Description: Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations...read more

Paperback:

9780199551682, titled "Business-to-Business Marketing: Relationships, Networks & Strategies" | Oxford Univ Pr, November 25, 2010, cover price $76.95 | About this edition: Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.

cover image for 9780805853520
Product Description: This cutting-edge volume describes the implications of Cognitive Linguistics for the study of second language acquisition (SLA). The first two sections identify theoretical and empirical strands of Cognitive Linguistics, presenting them as a coherent whole...read more
By Nick Ellis (editor)

Paperback:

9780805853520 | 1 edition (Routledge, February 25, 2008), cover price $87.95 | About this edition: This cutting-edge volume describes the implications of Cognitive Linguistics for the study of second language acquisition (SLA).

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