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Product Description: With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing â²problemsâ²...read more
Hardcover:
9781848608771 | Sage Pubns Ltd, December 9, 2010, cover price $174.00 | About this edition: With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students.
Paperback:
9781848608788 | Sage Pubns Ltd, December 9, 2010, cover price $66.00 | About this edition: With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students.
Paperback:
9780199551682, titled "Business-to-Business Marketing: Relationships, Networks & Strategies" | Oxford Univ Pr, November 25, 2010, cover price $76.95
Paperback:
9780805853520 | 1 edition (Routledge, February 25, 2008), cover price $87.95
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