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Cover for 9780805094336 Cover for 9781480523852 Cover for 9781480523876 Cover for 9781480523906 Cover for 9781480523883 Cover for 9781480523890
cover image for 9781480523906
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.

Hardcover:

9780805094336 | Henry Holt & Co, October 15, 2013, cover price $30.00

CD/Spoken Word:

9781480523906 | Unabridged edition (Brilliance Audio, October 7, 2014), cover price $14.99
9781480523876 | Mp3 una edition (Brilliance Audio, October 15, 2013), cover price $14.99
9781480523852 | Unabridged edition (Brilliance Audio, October 15, 2013), cover price $29.99 | About this edition: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros.

cover image for 9781480523883
Product Description: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros...read more

CD/Spoken Word:

9781480523883, titled "Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment: Library Edition" | Unabridged edition (Brilliance Audio Lib Edn, October 15, 2013), cover price $59.97 | About this edition: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros.
9781480523890, titled "Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment: Library Edition" | Mp3 una edition (Brilliance Audio Lib Edn, October 15, 2013), cover price $39.97 | About this edition: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros.

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