The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.

Product Description: This edited collection represents a selection of the papers presented at the 13th annual Euro-Asia research Conference held in June 2007 at the National University of Hokkaido, Sapporo, Japan. The book provides an analysis of the impact of globalization on corporate structures and cultures in Asia...read more

Product Description: With forty percent of the world population, China and India are potenially both the world's largest markets and the biggest host countires for EU foreign direct investment. This excellent collection provides the latest research findings concerned with the analysis of economic performance and business strategies of forms operating in these markets...read more (view table of contents, read Amazon.com's description)