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Product Description: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands reputation with a single viral post, or spark a political movement with a hashtag...read more
By Punita Duhan (editor)

Hardcover:

9781522503323 | Business Science Reference, May 31, 2016, cover price $195.00 | About this edition: Each consumer now has the power to be a journalist, reviewer, and whistle blower.

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