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Rethinking Reputation: How Pr Trumps Marketing and Advertising in the New Media World
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Product Description: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere...read more
By John Doorley
See complete details on each edition (2 editions listed)

Hardcover:

9780230338333 | St Martins Pr, August 21, 2012, cover price $26.00 | About this edition: Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing.

Paperback:

9781137278708 | Reprint edition (Griffin, September 17, 2013), cover price $17.00 | About this edition: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy.

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