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Product Description: This book investigates lifecycle management strategies used by pharmaceutical companies attempting to maximize the value of their product portfolio. Such strategies are sometimes referred to by generic drug companies as ""evergreening""...read more
Hardcover:
9780340700204, titled "Basic Clinical Radiobiology" | 2nd edition (Hodder Arnold, October 1, 1997), cover price $45.00 | also contains Basic Clinical Radiobiology
Paperback:
9783848709915 | Nomos Verlagsgesellschaft Mbh & Co, February 21, 2014, cover price $36.00 | About this edition: This book investigates lifecycle management strategies used by pharmaceutical companies attempting to maximize the value of their product portfolio.
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