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Product Description: Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges. If you feel there are new challenges that the book doesn't address, please feel free to reach out via pamdidner...read more

Paperback:

9780071840972 | McGraw-Hill, September 15, 2014, cover price $22.00 | About this edition: Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges.

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