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A consultant and media professional team explores the underlying principles of storytelling to demonstrate its importance in making a successful sales pitch, counseling executives and other businesspeople on key techniques in design, marketing, and more.

Hardcover:

9780061179037 | Harperbusiness, August 14, 2007, cover price $19.95 | About this edition: A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.

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