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Discusses the requirements for creating, developing, and maintaining high brand name recognition, analyzing the steps for successful brand marketing and exploring some of the world's most effective brand marketing campaigns.

Hardcover:

9780867308471 | Lebhar-Friedman Books, May 1, 2001, cover price $24.95 | About this edition: Discusses the requirements for creating, developing, and maintaining high brand name recognition, analyzing the steps for successful brand marketing and exploring some of the world's most effective brand marketing campaigns.

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