9781439107553 | Free Pr, June 2, 1986, cover price $24.99

9780029079904 | Free Pr, June 1, 1986, cover price $35.00 | About this edition: Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign

9781451697582 | Free Pr, May 9, 2012, cover price $15.99

9781883285463 | Delphinium Books, January 4, 2011, cover price $27.95

9781883285470 | Delphinium Books, April 10, 2012, cover price $14.95

9780060920296 | Harpercollins, October 1, 1990, cover price $59.70

9780060920098 | Reprint edition (Harpercollins, October 1, 1990), cover price $13.00 | About this edition: A marketing expert and a respected business journalist argue that excellence in customer service can provide the key to business access in the coming decade, and outline a comprehensive strategy to achieve customer service goals

9781559942737 | Harperaudio, September 1, 1990, cover price $11.00

9780060161804 | Harpercollins, September 1, 1989, cover price $19.95 | About this edition: A marketing expert and a respected business journalist argue that excellence in customer service can provide the key to business access in the coming decade, and outline a comprehensive strategy to achieve customer service goals

9780887305931 | Harpercollins, October 1, 1992, cover price $23.00 | About this edition: An analysis of emerging revolutionary business practices identifies the new industrial revolution occurring in business and focuses on new strategies that will determine the economic fate of nations in the next century.

9780887306570 | Reprint edition (Harperbusiness, August 1, 1993), cover price $16.99