The management guru author of Bringing Out the Best in People outlines a scientific approach to leadership that draws on the examples of such top companies as Blue Cross, NASA, and Westinghouse. Book available.

Demonstrates the ineffectiveness of traditional reward systems and offers advice on encouraging and rewarding desired behaviors

Nothing so needs reforming as other people’s habits,” said Mark Twain. Taking this wry observation to heart, renowned author Aubrey Daniels shows readers exactly what steps are required to live a life filled with harmonious relationships, fulfilling connections, and minimal discord and conflict. Using the proven staying power of positive reinforcement, Daniels offers indispensable advice on how to: Establish effective relationships based on mutual respect and shared expectations Keep the lines of communication open—so friends, family, and co-workers always know exactly what is expected of them How to pinpoint and identify the desired behavior you want How to use positive reinforcement to bring about the desired behavior change