Product Description: In its third edition, revised and updated with a large number of new entries, this encyclopedic dictionary provides the most complete and informative semiotics research tool of its kind in existence. The work includes entries written by some of the greatest theorists in the field, including Umberto Eco and Thomas A...read more

Product Description: This book delves into the reasons why pop culture, and all of its "X-Rated" features, are so appealing to masses of people, even though they may hate to love it.

Product Description: This book delves into the reasons why pop culture, and all of its "X-Rated" features, are so appealing to masses of people, even though they may hate to love it.

Product Description: Problem-solving in mathematics is seen by many students as a struggle. Since the capacity to count and understand basic arithmetical concepts (adding, taking away, etc.) is innate and emerges effortlessly in childhood, why does this negative perception and fear of problem-solving exist? This book counteracts this perception by providing a semiotic analysis of problem-solving and, from this analysis, constructing a pedagogical framework for teaching problem-solving that is consistent with the psychology of how humans learn to use signs and symbols...read more

Product Description: Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition, the author attempts to answer such questions by explaining the discipline that endeavors to understand the human meaning quest: semiotics...read more

A young boy ponders the fun and excitement of having a robot mom who would never make him clean his room and eat his vegetables until he realizes that only a real mom knows how to cuddle and give hugs and kisses.

Product Description: Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi―an entertaining and insightful tour guide―decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis...read more

Product Description: Semiotics is the study of the most critical feature of human consciousness - the capacity for creating and using signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics...read more

ADESSO! VIDEO UPDATE, Third Edition is a complete introductory Italian program that takes a communicative and functional approach to learning language. The VIDEO UPDATE contains a DVD of "Sulla Strada: 1378 km" which takes you on a vibrant tour of Italy and offers authentic language exchanges. Also included is a Video Activity Manual bound into the front of the student text to help engage you in the language and culture. ADESSO! emphasizes practical skills without compromising the formal skills of the language. The objective of the text is to provide beginning students of Italian with a functional tool for learning how to use the Italian language in real-life situations.

Product Description: Speak and write Italian as if it were your native tongue! Tired of making the same old mistakes of switching your genders, confusing your tenses, and mixing up your idioms? Break the bad habits that leave those you talk to scratching their heads...read more

Provides an overview of Italian grammatical terms and parts of speech, and covers idiomatic expressions, numbers, and basic conversation and writing techniques.

Product Description: This brain-teasing collection of 215 sudoku puzzles will provide never-ending entertainment for the millions of people being swept up in the latest tantalising "wordless crossword" craze. Beginners and seasoned players alike will discover all they need to know to join in the fun with easy-to-understand chapters that include The Rules of the Game, Basic Know-How, Warm-Up Puzzles and more! And, of course, there are the sudoku puzzles themselves, which range from easy to overwhelming and challenge players with styles that include Target, Loop the Loop, Bridge and Kakuro...read more

Product Description: Readers who want to teach themselves Italian at their own pace and outside a formal classroom setting will find this book an excellent source for getting started. Meanwhile, its many exercises and quick-check quizzes make it a fine textbook supplement for classroom use...read more

Covers the practical use of written and spoken American-style English for students of English as a second language.

Product Description: Books in the innovative Foreign Language Word Puzzles series help students of foreign languages learn vocabulary and word meanings by working out a succession of fun-to-do word puzzles. Featured in each book are crosswords, word crosses, scrambled-letter puzzles, and cryptograms...read more