Product Description: Book by DANESI

Product Description: ADESSO! provides students with the opportunity to learn Italian through functional, everyday contexts. Each chapter in the program provides ample opportunity for the student to develop formal skills through the grammar presentations and activities.

ADESSO! VIDEO UPDATE, Third Edition is a complete introductory Italian program that takes a communicative and functional approach to learning language. The VIDEO UPDATE contains a DVD of "Sulla Strada: 1378 km" which takes you on a vibrant tour of Italy and offers authentic language exchanges. Also included is a Video Activity Manual bound into the front of the student text to help engage you in the language and culture. ADESSO! emphasizes practical skills without compromising the formal skills of the language. The objective of the text is to provide beginning students of Italian with a functional tool for learning how to use the Italian language in real-life situations.

Product Description: Adesso!, Lab Audio CDs: An Introduction to Italian

Product Description: Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics...read more (view table of contents, read Amazon.com's description)

Product Description: Readers who want to teach themselves Italian at their own pace and outside a formal classroom setting will find this book an excellent source for getting started. Meanwhile, its many exercises and quick-check quizzes make it a fine textbook supplement for classroom use...read more

Product Description: The popular Fast and Fun Way language learning series, previously available as book-and-cassette programs and in paperback book-only versions, can now be purchased to teach Italian and three other languages as a combination book and audio CD package...read more

Covers the practical use of written and spoken American-style English for students of English as a second language.

Product Description: Language can be studied from several angles. The focus on the relation between language, thought and culture is known as anthropological linguistics (AL). This text constitutes a basic introduction to the subject matter and techniques of AL...read more

Product Description: Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement...read more