Product Description: A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information...read more

Product Description: Readings in Global Marketing covers and links the important issues in international marketing today. Three sections, Strategic Global Marketing Issues, The Global Marketing Mix and Global Marketing Performance and Implementation, take the student reader through all of the stages of global marketing from developing a global strategy to implementing and evaluating that strategy...read more

Product Description: This timely book presents the opinions of expert policymakers, businessmen and academics as they debate the many issues related to export control.