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Product Description: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates...read more

Hardcover:

9781412914147 | Sage Pubns, January 18, 2007, cover price $95.00 | About this edition: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice.

Paperback:

9781412914154 | Sage Pubns, January 18, 2007, cover price $82.00 | About this edition: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice.

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