Product Description: We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising...read more

Provides a helpful tutorial in the innovative management strategies from the successful high-tech company, introducing twelve key strategies that can be used to revolutionize one's own company, including a high-performance corporate culture, strong customer support, integrated product development, and cutting-edge marketing. Book available.

Every day in communities across America hundreds of committees, boards, church groups, and social clubs hold meetings where they spend their time engaged in shouting matches and acrimonious debate. Whether they are aware of it or not, the procedures that most such groups rely on to reach decisions were first laid out as Robert's Rules more than 150 years ago by an officer in the U.S. Army's Corps of Engineers. Its arcane rituals of parliamentary procedure and majority rule usually produce a victorious majority and a very dissatisfied minority that expects to raise its concerns, again, at the next possible meeting. Breaking Robert's Rules clearly spells out how any group can work together effectively. After briefly explaining the problems created by Robert's Rules, the guide outlines the five key steps toward consensus building, and addresses the specific problems that often get in the way of a group's progress. Appendices include a basic one page "Handy Guide" that can be distributed at meetings and a case study demonstrating how the ideas presented in the book can also be applied in a corporate context. Written in a non-technical and engaging style, and containing clear ideas and instructions that anyone can understand and use, this one-of-a-kind guide will prove an essential tool for any group desperate to find ways of making their meetings more effective. In addition, neighborhood associations, ad hoc committees, social clubs, and other informal groups lacking a clear hierarchy will find solid advice on how to move forward without resorting to "majority rules" or bickering over who will take leadership positions. Bound to become a classic, Breaking Robert's Rules will change the way you hold meetings forever, paving the way for efficiency, efficacy, and peaceful decision making.

Product Description: Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier...read more

Conducting a politically sensitive investigation involving the drowning death of a very wealthy student and the family's questions about campus safety and supervision, assistant professor Wim Vermeer discovers that he has been set up to take the fall in order to protect the university's reputation and that a faculty member is also hiding shady information. Reprint.

Former Weather Channel Chairman and CEO Batten recounts the first twenty years of the popular cable network, discussing the business, technological, and meteorological innovations responsible for its success.

Discusses the Federal Reserve chairman's views on economic issues, examines his speeches, and includes a brief biographical section and a history of central banking in the United States. (view table of contents)

Product Description: Through every step in his process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced.

A guide to managing risk offers case studies from experienced entrepreneurs that explain how to develop ideas, locate financing, hire employees, build credibility, and introduce products. (view table of contents)

Describes the opportunities and risks of commercial and residential real-estate investment, offering advice on everything from finding the right property, through financing, development, and sale. 20,000 first printing. (view table of contents)

Product Description: This work looks at various fields of study at the Harvard Business School, including technology and operations management and service profit chain research. It also includes essays that pay tribute to Dean John McArthur's contributions to the school during his tenure. (view table of contents, read Amazon.com's description)

Product Description: The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers. By responding to challenges familiar to all American manufacturers with a tough competitive stance and a uniquely people-centered philosophy, Cummins has carved out a distinctive profile in the international industrial landscape...read more (view table of contents, read Amazon.com's description)

Product Description: Herman Miller Inc. Buildings and Beliefs

A United States general describes his command of the deployment of U.S. troops and supplies to the Persian Gulf in the war with Iraq and recommends his methods of leadership and resource management for use in the business world.

Product Description: Going Public is the classic primer for understanding issues, policies,and processes in the administration and preservation of public art. Case studies, checklists, and information from over two hundred ongoing public art programs are offered along with a resource list and extensive bibliography...read more