Product Description: Corey explores the social, economic, and legal impact of R&D consortia-collaborative nonprofit ventures among business, government, and academia that are responsible for generating and spreading technological innovation. He examines six of the oldest and largest consortia to identify the key factors for successful R&D collaboration and evaluates R&D consortia as viable enterprises and as sources of global competitiveness for the United States...read more

Product Description: the management challenge of R & D consortia

Product Description: This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions...read more

Product Description: MBA Field Studies offers instruction to MBA students in field research methods and techniques. The topics covered include team management, client relationships, interviewing, library research, questionnaire design, and the written report and oral presentation...read more

Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships

Product Description: An authoritative study of the elements of procurement strategies, this book provides purchasing managers with valuable insights for building procurement organizations and for developing purchasing decision-making processes. It is based on extensive field studies in six major corporations,using examples that may be applied to both large and small companies, to commercial businesses as well as non-profit institutions...read more