Product Description: Usando brillantemente una simple matematica que da luz a verdades emocionales universales, las ecuaciones emocionales cristalizan algunos de los mayores desafios de la vida en facetas manejables que los lectores puedan controlar y ver con claridad...read more

Explains how companies can create loyalty with their employees, customers, and investors and provides examples.

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

Product Description: If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors...read more

A practical guide for ethical entrepreneurs makes recommendations on how to advance responsible business ideals profitably, sharing a wealth of inspirational stories about successful companies while outlining focused advice for such topics as goal setting and communication. Original.

The founder of the management company Joie de Vivre identifies the personality traits of today's successful unconventional business leaders, offering exercises and activities that can sharpen such traits for more competitive practices. Original. 50,000 first printing.

Product Description: Wisdom from America's Business Leaders.