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Deanna Ciarlante has written 2 work(s)
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Consumer Behavior in Asia
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By Deanna Ciarlante and Hellmut Schutte
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Hardcover:

9780814781142 | New York Univ Pr, November 1, 1998, cover price $85.00

Consumer Behaviour in Asia
cover image for 9780333736258
Argues that the applicability of 'western' consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning.
By Deanna Ciarlante
See complete details on each edition (1 edition listed)

Hardcover:

9780333736258 | Palgrave Macmillan, June 18, 1998, cover price $129.00 | About this edition: Argues that the applicability of 'western' consumer behaviour concepts to Asian consumers should be re-evaluated.

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