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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
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Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more. Original. (Intermediate)
By Merrill R. Chapman
See complete details on each edition (2 editions listed)

Hardcover:

9781590591048 | Apress, July 1, 2003, cover price $99.00 | About this edition: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.

Paperback:

9781590597217 | 2 edition (Apress, October 2, 2006), cover price $24.99 | About this edition: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work, including those used by such notable companies as IBM, Microsoft, and Apple, with new sections on Google, Knowing How to Avoid Stupidity, Sievel Systems, and more.

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