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Frank V. Cespedes has written 7 work(s)
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Cover for 9780875844442 Cover for 9780875842219 Cover for 9780132349239 Cover for 9780201510447
cover image for 9780071036306
Product Description: Companies today have the capability to develop higher quality products and services faster than ever before. Concurrent Marketing is the first book to show why this competitive environment demands a new type of marketing effort in which the activities in the field-sales and service-take on increased strategic significance...read more

Hardcover:

9780071036306 | Harvard Business School Pr, October 1, 1995, cover price $29.95 | also contains Caillou Learns To Skate | About this edition: Companies today have the capability to develop higher quality products and services faster than ever before.

cover image for 9780875844442
Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service

Hardcover:

9780875844442 | Harvard Business School Pr, October 1, 1995, cover price $29.95 | About this edition: Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service

cover image for 9780875842028
Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships

Hardcover:

9780875842028 | Harvard Business School Pr, July 1, 1989, cover price $39.95 | About this edition: Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships

cover image for 9780132349239

Paperback:

9780132349239 | Facsimile edition (Prentice Hall, December 1, 1995), cover price $56.00

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