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Frank V. Cespedes has written 7 work(s)
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Hardcover:
9781422196052 | Harvard Business School Pr, September 2, 2014, cover price $32.00
Product Description: Companies today have the capability to develop higher quality products and services faster than ever before. Concurrent Marketing is the first book to show why this competitive environment demands a new type of marketing effort in which the activities in the field-sales and service-take on increased strategic significance...read more
Hardcover:
9780071036306 | Harvard Business School Pr, October 1, 1995, cover price $29.95 | also contains Caillou Learns To Skate | About this edition: Companies today have the capability to develop higher quality products and services faster than ever before.
Hardcover:
9780875844442 | Harvard Business School Pr, October 1, 1995, cover price $29.95 | About this edition: Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service
Paperback:
9780875842219 | Harvard Business School Pr, October 1, 1989, cover price $22.95
Hardcover:
9780875842028 | Harvard Business School Pr, July 1, 1989, cover price $39.95 | About this edition: Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships
Paperback:
9780132349239 | Facsimile edition (Prentice Hall, December 1, 1995), cover price $56.00
Hardcover:
9780201510447 | Addison-Wesley, January 1, 1991, cover price $82.00
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