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Philip R. Cateora has written 6 work(s)
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Cover for 9780071111027 Cover for 9780071123129 Cover for 9780072398847 Cover for 9780072551228 Cover for 9780072833713 Cover for 9780072941647 Cover for 9780073080062 Cover for 9780073529974 Cover for 9780077642297 Cover for 9780077701529 Cover for 9780256036404 Cover for 9780256105131 Cover for 9780256139501 Cover for 9780256259827 Cover for 9780071084215 Cover for 9780077446956 Cover for 9780256206821 Cover for 9780073661322 Cover for 9780256236545 Cover for 9780256056266 Cover for 9780891973737
International Marketing
cover image for 9780077642297
By Philip R. Cateora
See complete details on each edition (18 editions listed)

Hardcover:

9780077701529 | 16 pck har edition (Irwin Professional Pub, October 1, 2012), cover price $329.10
9780073529974 | 16 edition (Irwin Professional Pub, September 28, 2012), cover price $311.70
9780073080062 | 13 edition (Irwin Professional Pub, March 1, 2006), cover price $208.05
9780072941647 | 12 pck edition (Irwin Professional Pub, March 1, 2004), cover price $169.70
9780072833713 | 12th edition (McGraw-Hill, February 1, 2004), cover price $96.74
10 other edition(s) in this binding (see all)

Paperback:

9780077446956 | 15 unbnd edition (Irwin Professional Pub, September 28, 2010), cover price $192.80
9780071084215 | McGraw-Hill Education, January 1, 2009, cover price $84.95
9780256206821 | 9 int edition (Richard d Irwin, August 1, 1995), cover price $35.50

International Marketing: Business Week Edition
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By Philip R. Cateora
See complete details on each edition (1 edition listed)

Hardcover:

9780073661322 | 10th edition (McGraw-Hill College, June 1, 1999), cover price $109.70

European International Marketing Business
cover image for 9780256236545
Product Description: A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
By Philip R. Cateora
See complete details on each edition (1 edition listed)

Hardcover:

9780256236545 | Richard d Irwin, June 1, 1998, cover price $42.60 | About this edition: A revised and updated edition with examples from European and Asian markets.

Marketing: An International Perspective
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By Philip R. Cateora and Susan Kerveney
See complete details on each edition (1 edition listed)

Paperback:

9780256056266 | Richard d Irwin, April 1, 1987, cover price $16.95

Strategic International Marketing
By Philip R. Cateora
See complete details on each edition (1 edition listed)

Hardcover:

9780870946417 | Irwin Professional Pub, October 1, 1985, cover price $47.50

Readings in Marketing the Qualitative and Quantitative Areas
cover image for 9780891973737
Product Description: Great book for research, study, or review!
By Philip R. Cateora and Lee Richardson (editor)
See complete details on each edition (1 edition listed)

Paperback:

9780891973737 | Irvington Pub, June 1, 1967, cover price $9.95 | About this edition: Great book for research, study, or review!

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