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Product Description: Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged...read more

Hardcover:

9780073529943 | 15 edition (Irwin Professional Pub, September 24, 2010), cover price $256.70 | About this edition: Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

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