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Robert P. Bush has written 7 work(s)
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Product Description: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities...read more
Paperback:
9780073404820 | 2 edition (Irwin Professional Pub, November 25, 2009), cover price $248.15 | About this edition: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
9780073381022 | Irwin Professional Pub, July 13, 2007, cover price $153.40
Product Description: "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities...read more
Paperback:
9780071220286 | McGraw-Hill Education, January 1, 2010, cover price $72.55 | About this edition: "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics.
Hardcover:
9780073404707 | 4th edition (McGraw-Hill College, October 31, 2008), cover price $221.55
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow�s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Hardcover:
9780072830873 | 3 edition (Irwin Professional Pub, January 14, 2005), cover price $257.40
9780072538397 | 2 har/cdr edition (Irwin Professional Pub, June 1, 2002), cover price $193.85 | About this edition: The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support.
9780071151191 | 2 edition (Richard d Irwin, April 1, 2002), cover price $8.43 | also contains Surviving Saturn's Return: Overcoming the Most Tumultuous Ime of Your Life | About this edition: marketing educational books
Cram101 Textbook Outlines To Accompany: Marketing Research Within a Changing Information Environment
Paperback:
9781428807839 | 2 edition (Academic Internet Pub Inc, October 31, 2006), cover price $31.95
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Hardcover:
9780256195552 | Richard d Irwin, October 1, 1999, cover price $98.70 | also contains Hellboy 2
Paperback:
9789282549650 | European Communities, December 1, 1984, cover price $8.00
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