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Case studies based on actual events and problems present situations calling for appraisal and decision in the areas of consumer behavior, product policy, distribution policy, promotional policy, and marketing planning and strategy

Paperback:

9780131188938 | 2 edition (Prentice Hall, August 1, 1975), cover price $34.00 | About this edition: Case studies based on actual events and problems present situations calling for appraisal and decision in the areas of consumer behavior, product policy, distribution policy, promotional policy, and marketing planning and strategy

Hardcover:

9780836925821 | Facsimile edition (Books for Libraries, June 1, 1972), cover price $15.00

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