For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.

Product Description: the autobiography of Sam Pryor

Product Description: 1984 New York University Press; Hardcover

In this companion volume to "Useful Toil", John Burnett has drawn extensively on over 800 previously unpublished manuscripts. The result is a record of childhood that reveals in intimate detail the trials and hard-won triumphs of 19-century working-class life. Besides offering rare insights into the developing child's world of dreams, hopes and fears, they reflect a crucial period in the evolution of a family tradition; a time when, to counteract the brutalizing pressures of urbanization and industrialization, ordinary people turned to each other for support. Children have seldom had a voice in history: individual to the last, these writers and their experiences take their place as part of the essential fabric of our past. Burnett has also plublished "Plenty and Want: A Social History of Diet in England From 1815 to the Present" (Routledge); "A History of the Cost of Living (1969); "The Challenge of the Nineteenth Century" (1970); "Useful Toil" (1974); "Destiny Obscure" (1982); and "Idle Hands: The Experience of Unemployment, 1790-1990" (Routledge).

Product Description: Traces the history of the cost of living in England from the Middle Ages to the 1960s. The author outlines general economic developments in each era and then discusses changes in prices, population, earnings and social structure, showing how each level of society derived money and spent it...read more

Product Description: Idle Hands is the first major social history of unemployment in Britain covering the last 200 years. It focuses on the experiences of working people in becoming unemployed, coping with unemployment and searching for work, and their reactions and responses to their problems...read more

"Idle Hands" is a major social history of unemployment in Britain over the last 200 years. It focuses on the experiences of working people in becoming unemployed, coping with unemployment and searching for work, and their reactions and responses to their problems. Direct evidence of the impact of unemployment is drawn from extensive personal biographies. The author has also published "Plenty and Want: A Social History of Diet in England From 1815 to the Present" (Routledge, 1989); "A History of the Cost of Living" (1969); "The Challenge of the Nineteenth Century" (1970); "Useful Toil" (1974); and "Destiny Obscure" (1994).

Product Description: "Integrated Marketing" boxes illustrate how companies apply principles. (view table of contents, read Amazon.com's description)

(view table of contents)

Drinking has always meant much more than satisfying the thirst. Drinking can be a necessity, a comfort, an indulgence or a social activity. Liquid Pleasures is an engrossing study of the social history of drinks in Britain from the late seventeenth century to the present. From the first cup of tea at breakfast to mid-morning coffee, to an eveining beer and a 'night-cap', John Burnett discusses individual drinks and drinking patterns which have varied not least with personal taste but also with age, gender, region and class. He shows how different ages have viewed the same drink as either demon poison or medicine. John Burnett traces the history of what has been drunk in Britain from the 'hot beverage revolution' of the late seventeenth century - connecting drinks and related substances such as sugar to empire - right up to the 'cold drinks revolution' of the late twentieth century, examining the factors which have determined these major changes in our dietary habits.

Product Description: Truly effective crisis management is―or should be―proactive. Burnett uses this guiding concept to offer managers in organizations of all types and sizes a system for handling crises more soundly, and with greater dexterity. He puts crises on a continuum, with minor events at one end and catastrophes at the other, creating a universal matrix that can be overlaid onto businesses of any kind...read more (view table of contents, read Amazon.com's description)

Product Description: State food policy in Europe has usually concentrated upon quality control and the use of diet to improve national health. Only in times of crisis, notably world war and its aftermath, have governments had to concentrate on the maintenance and regulation of food supply...read more

Product Description: Sport has always been a central part of the leisure of the Scots. This book follows its history from the time of James IV until the early years of Victoria's reign. The focus is not on kings and lairds but on the common people who raced carts, played curling with channel stanes from the river bed, and indulged in football matches with dozens if not hundreds of players on each side - to the displeasure of the minister...read more (view table of contents, read Amazon.com's description)

The 550th anniversary of Scottish hallmarking in 2008 is being celebrated with an exhibition in Nation Museums Scotland (25 January - 27 April 08) which gathers together for the first time all the most important examples of marked Scottish silver and gold, most from NMS' unrivalled collections. This book distils the exhibition.