Product Description: This proven text fuses the best of theory-based and research-based instruction to give students a powerful introduction to personality. Burger pairs "theory, applications, and assessment" chapters with chapters that describe the research programs aligned with every major theoretical approach...read more

Product Description: Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power of situational variables relative to personal causes of behavior...read more

No other book integrates traditional personality theories with current research as effectively as Jerry Burger's Personality Fourth Edition. For each school of thought (Freudian, neo-Freudian, trait, biological, humanistic, behavioral/social learning, and cognitive), a chapter on "Theory, Application, and Assessment" is followed by a chapter on "Relevant Research" to illustrate how research ties in with the theories covered.