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Product Description: Customer Loyalty Isn't Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet...read more

Hardcover:

9781119037316 | John Wiley & Sons Inc, February 9, 2015, cover price $19.95 | About this edition: Customer Loyalty Isn't Enough.

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