Product Description: The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium...read more

Product Description: Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language...read more

Finn MacCumhal, ancient Ireland's greatest legendary hero, embarks on a dangerous quest into the magical realm of the Land of the Fair in order to acquire a powerful weapon

Product Description: Now available in paperback, this volume presents a theory of the circus as a secular ritual and introduces a method to analyze its performances as multimodal discourse. The book's chapters cover the range of circus specialties (magic, domestic and wild animal training, acrobatics, and clowning) and provide examples to show how cultural meaning is produced, extended and amplified by circus performances...read more

Product Description: What do circus performances communicate? They are rich in extreme skills and clever staging, They trigger strong emotions, They make beautiful sense, This book_ which is grounded in the personal circus experience of the author_ uses semiotics_ pragmatics_ and cultural studies to explain why we are irresistibly drawn to the circus, It shows how semiotics can be applied to understand and enhance our enjoyment...read more

Product Description: Ferdinand de Saussure (1857-1913) is generally considered one of the main founders of modern linguistics and semiotics. The book that was derived from his teaching, the Course in General Linguistics, had a lasting impact on the intellectual life of the 20th century and remains today an object of debates and controversies...read more

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