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A new CD version of the popular guide to business management shows listeners how to define a vision, learn what a customer really wants, institute effective customer service systems, and turn customers into raving (and spending) fans. Read by Rick Adamson, Kate Borger, & John Mollard. Book available.
By Rick Adamson (narrator), Kenneth Blanchard, Kate Borges (narrator), Sheldon Bowles and John Mollard (narrator)

CD/Spoken Word:

9780739309537 | Abridged edition (Random House, January 1, 2004), cover price $15.00 | About this edition: Shows listeners how to define a vision, learn what a customer really wants, institute effective systems, and turn customers into raving, and spending, fans.

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