9780396085461, titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells" | Dodd Mead, March 1, 1985, cover price $17.95 |
About this edition: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
9780805078046, titled "The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells" | 3 rev exp edition (Henry Holt & Co, March 27, 2006), cover price $19.99 |
About this edition: Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more.
9780805011944, titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells" | Updated edition (Henry Holt & Co, March 1, 1990), cover price $16.00 |
About this edition: Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
9780396085478, titled "Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells" | Dodd Mead, April 1, 1985, cover price $10.95 | also contains
Children and Global Conflict |
About this edition: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work