Product Description: Many social entrepreneurs struggle to take successful, innovative programs that address social problems on a local or limited basis and scale them up to expand their impact in a more widespread, deeper, and efficient way. In Scaling Social Impact , the editors address this issue with a comprehensive collection of original papers...read more

Product Description: Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets...read more (view table of contents, read Amazon.com's description)

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Product Description: Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets...read more

Product Description: This series focuses on consumer protection, antitrust and regulation issues in the field of advances in marketing and public policy. It is designed to present in-depth empirical and conceptual examinations of public policy issues that are of concern to members of the marketing profession...read more