Product Description: Students save money when purchasing bundled products. This bundle contains Biagi's Media/Impact: An Introduction to Mass Media, 12th Edition and access to MindTap Communication, for 1 term (6 months) via printed access card.

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

Product Description: From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day...read more

Product Description: From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day...read more

Product Description: BOOKS IN SPANISH

Product Description: MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication...read more

Product Description: From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them...read more

Product Description: Book

Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

Product Description: Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them...read more (view table of contents, read Amazon.com's description)

Product Description: For use on race and gender courses offered in schools and departments of communication and journalism as well as women's studies. This anthology covers a wide range of topics, groups, and issues, and has been specifically edited for undergraduate students...read more

Product Description: This readers provocative, timely articles from the popular press, media trade publications, academic journals--as well as articles specifically commissioned for this text--provide depth and context to students understanding of the mass media.

Product Description: Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them...read more

Product Description: Intended as a supplement for any journalism course where interviewing is a substantial skills component. Typically, these include newswriting, report, and broadcast newswriting. There are also separate courses in interviewing and information gathering where the book may serve as a core text...read more

Gives practical advice on finding fresh ideas, conducting research, organizing an article, obtaining illustrations, and making sales

Product Description: Book by Biagi, Shirley