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Roger J. Best has written 5 work(s)
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Hardcover:
9781259232541 | 13 edition (McGraw-Hill College, September 1, 2015), cover price $303.90
Paperback:
9780071318174 | McGraw-Hill Education, March 1, 2012, cover price $79.50
Paperback:
9780071109154 | McGraw-Hill Education, April 1, 2006, cover price $69.60
Paperback:
9780132336536 | 5th edition (Prentice Hall, March 12, 2008), cover price $174.60
9780131469563 | 4th edition (Prentice Hall, November 22, 2004), cover price $125.33
9780130082183 | 3rd edition (Prentice Hall, January 1, 2003), cover price $93.33
9780130145468 | 2nd edition (Prentice Hall, November 1, 1999), cover price $86.67
9780131064850 | Prentice Hall, January 1, 1997, cover price $53.25 | also contains Ultimo Tren Hacia Washington
1 other edition(s) in this binding (see all)
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.
Hardcover:
9780074714409 | McGraw-Hill Education, September 30, 2001, cover price $143.55
9780256139723 | 6 sub edition (Richard d Irwin, January 1, 1995), cover price $87.35 | About this edition: The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process.
9780256094091 | 5th edition (Richard d Irwin, January 1, 1992), cover price $66.95 | also contains Materials Evaluation and Design for Language Teaching | About this edition: The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process.
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