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Warren Berger has written 8 work(s)
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Cover for 9780714839233 Cover for 9780714843872 Cover for 9781594860867 Cover for 9781594864049 Cover for 9789063691523 Cover for 9781594202339 Cover for 9781847940049 Cover for 9780143118022 Cover for 9781620401453 Cover for 9781632861054
cover image for 9780714843872
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising - including Italy's Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Bogle Hegarty, creator of world-famous Levi's ads. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us. Included are more than 400 advertisements originally seen in a wide range of media - print, television, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, stenciled sidewalks) can act as a surface for promoting a product.

Hardcover:

9780714839233 | Phaidon Inc Ltd, June 1, 2001, cover price $75.00 | About this edition: More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture.

Paperback:

9780714843872 | Phaidon Inc Ltd, March 1, 2004, cover price $59.95

cover image for 9781594864049
A celebrated adventurer shares his own approach to life to encourage readers to overcome fear and seek out memorable experiences, in an uplifting, step-by-step handbook that shows readers how to shed inhibitions, confront one's fears, pursue their dreams, and test their limits by creating and pursuing a 'List for Life.' Reprint. 30,000 first printing.

Hardcover:

9781594860867 | Rodale Pr, November 30, 2004, cover price $22.95 | About this edition: The celebrated adventurer shares his own approach to life to encourage readers to overcome fear and seek out memorable experiences, and ultimately achieve their dreams by creating and pursuing a 'List for Life.

Paperback:

9781594864049 | Reprint edition (Rodale Pr, March 21, 2006), cover price $15.99 | About this edition: A celebrated adventurer shares his own approach to life to encourage readers to overcome fear and seek out memorable experiences, in an uplifting, step-by-step handbook that shows readers how to shed inhibitions, confront one's fears, pursue their dreams, and test their limits by creating and pursuing a 'List for Life.

cover image for 9781632861054

Hardcover:

9781620401453 | Bloomsbury Pub Plc USA, March 4, 2014, cover price $26.00

Paperback:

9781632861054 | Bloomsbury Pub Plc USA, September 13, 2016, cover price $17.00

displaying 1 to 8 | at end