Results for Paul D. Berger

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Paul D. Berger has written 7 work(s)

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Improving the User Experience Through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

By Paul D. Berger and Mike Fritz

See complete details on each edition (1 edition listed)

Paperback:

9780128006351 | Morgan Kaufmann Pub, March 3, 2015, cover price $49.95

101 Special Practice Problems in Probability and Statistics

Product Description: This book teaches students to apply their basic knowledge of statistics to both routine and complex problems. They will quickly be able to identify what type of problem they are faced with and will have the skills to solve that problem correctly...read more

By Paul D. Berger

See complete details on each edition (2 editions listed)

Paperback:

9780971313057 | 3 pap/dsk edition (Marsh Pubns Llc, April 1, 2005), cover price $30.95 | About this edition: This book teaches students to apply their basic knowledge of statistics to both routine and complex problems.

9780971313019 | Package edition (Marsh Pubns Llc, August 1, 2002), cover price $29.95

Experimental Design: With Applications in Management, Engeering, and the Sciences

By Paul D. Berger and Robert E. Maurer, Ph. D.

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Hardcover:

9780534358228 | Duxbury Pr, August 1, 2001, cover price $205.95

Direct Marketing Management

Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.

By Paul D. Berger and Mary Lou Roberts

See complete details on each edition (3 editions listed)

Hardcover:

9780130804341 | 2 sub edition (Prentice Hall, March 1, 1999), cover price $128.67

9780130840844 | 2nd edition (Prentice Hall, February 1, 1999), cover price $55.01 | also contains Gentlemen's Alliance + 4

9780132147842 | Prentice Hall, April 1, 1989, cover price $89.00 | About this edition: Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory.

Pesticide Formulations and Application Systems