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Paul D. Berger has written 7 work(s)
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Cover for 9780128006351 Cover for 9780971313019 Cover for 9780971313057 Cover for 9780534358228 Cover for 9780130804341 Cover for 9780132147842 Cover for 9780803118904 Cover for 9780803118881
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Product Description: Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries...read more

Paperback:

9780128006351 | Morgan Kaufmann Pub, March 3, 2015, cover price $49.95 | About this edition: Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches.

cover image for 9780971313057
Product Description: This book teaches students to apply their basic knowledge of statistics to both routine and complex problems. They will quickly be able to identify what type of problem they are faced with and will have the skills to solve that problem correctly...read more

Paperback:

9780971313057 | 3 pap/dsk edition (Marsh Pubns Llc, April 1, 2005), cover price $30.95 | About this edition: This book teaches students to apply their basic knowledge of statistics to both routine and complex problems.
9780971313019 | Package edition (Marsh Pubns Llc, August 1, 2002), cover price $29.95 | About this edition: This book teaches students to apply their basic knowledge of statistics to both routine and complex problems.

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Product Description: Based on decades of teaching, consulting, and industrial experience in the field of design and analysis of experiments, the authors provide an intuitive understanding of the principles of experimental design and analysis. The emphasis is on the application of experimental design concepts in such traditional management and industrial engineering areas such as marketing, operations, management information systems, organizational behavior, and others...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780534358228 | Duxbury Pr, August 1, 2001, cover price $205.95 | About this edition: Based on decades of teaching, consulting, and industrial experience in the field of design and analysis of experiments, the authors provide an intuitive understanding of the principles of experimental design and analysis.

cover image for 9780130804341
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals. (view table of contents)

Hardcover:

9780130804341 | 2 sub edition (Prentice Hall, March 1, 1999), cover price $128.67
9780130840844 | 2nd edition (Prentice Hall, February 1, 1999), cover price $55.01 | also contains Gentlemen's Alliance + 4
9780132147842 | Prentice Hall, April 1, 1989, cover price $89.00 | About this edition: Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory.

cover image for 9780803118904
Product Description: Book by
By Paul D. Berger (editor), Herbert M. Collins (editor) and Franklin R. Hall (editor)

Hardcover:

9780803118904 | Astm Intl, December 1, 1995, cover price $82.00 | About this edition: Book by

cover image for 9780803118881
Product Description: Book by Berger, Paul D., Devisetty, Bala N.

Hardcover:

9780803118881 | Astm Intl, December 1, 1993, cover price $61.00 | About this edition: Book by Berger, Paul D.

Product Description: Book by Devisetty, Bala N., Chasin, David G.

Hardcover:

9780803114395 | Astm Intl, June 1, 1993, cover price $60.00 | About this edition: Book by Devisetty, Bala N.

displaying 1 to 7 | at end