Surveys the principles and techniques of successful public relations for entrepreneurs, non-profit institutions and organizations

This expanded text provides coverage of on-air announcing and performance, pronunciation, voice, diction, news and commercial delivery, interviewing, ad-libbing, the station setting and equipment, career and job possibilities. Presents these topics within a skills-building framework, focusing on the announcer/performer as a communicator. This book should be of interest to students taking a course on Radio-TV Announcing, Broadcast Performance, On-Air Broadcasting, and Professional Broadcast Communication. An instructor's manual is available. (view table of contents)

Product Description: Esta obra presenta una visión actualizada del campo de la radio, pues incorpora las nuevas tecnologías en la producción, también incluye los sistemas analógicos anteriores y, con ello, promueve en el estudiante un marco de referencia que le permitirá observar las posibilidades y desventajas de cada uno...read more

(view table of contents)

(view table of contents)

Product Description: MODERN RADIO PRODUCTION, International Edition is a current, comprehensive look at radio production and programming that integrates cutting-edge technologies with explanations of traditional equipment and practices. A clear writing style, excellent descriptions and explanations, and attention to detail make this book easy to read and understand...read more