Product Description: MODERN RADIO PRODUCTION, International Edition is a current, comprehensive look at radio production and programming that integrates cutting-edge technologies with explanations of traditional equipment and practices. A clear writing style, excellent descriptions and explanations, and attention to detail make this book easy to read and understand...read more

This expanded text provides coverage of on-air announcing and performance, pronunciation, voice, diction, news and commercial delivery, interviewing, ad-libbing, the station setting and equipment, career and job possibilities. Presents these topics within a skills-building framework, focusing on the announcer/performer as a communicator. This book should be of interest to students taking a course on Radio-TV Announcing, Broadcast Performance, On-Air Broadcasting, and Professional Broadcast Communication. An instructor's manual is available.

Surveys the principles and techniques of successful public relations for entrepreneurs, non-profit institutions and organizations