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Mark Batey has written 2 work(s)
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Cover for 9781138839410 Cover for 9781138839427 Cover for 9780805864540 Cover for 9780805864557
cover image for 9781138839427

Hardcover:

9781138839410 | 2 edition (Psychology Pr, December 18, 2015), cover price $155.00

Paperback:

9781138839427 | 2 edition (Psychology Pr, December 21, 2015), cover price $52.95

cover image for 9780805864557
Product Description: How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands...read more

Hardcover:

9780805864540 | 1 edition (Psychology Pr, February 28, 2008), cover price $140.00 | About this edition: How a company 'positions' a brand is not necessarily how the consumer perceives that brand.

Paperback:

9780805864557 | 1 edition (Psychology Pr, February 28, 2008), cover price $43.95 | About this edition: How a company 'positions' a brand is not necessarily how the consumer perceives that brand.

Miscellaneous:

9781410618788 | Psychology Pr, February 15, 2008, cover price $29.95

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