Product Description: How did Harley-Davidson, Starbucks, Victoria's Secret, John Deere, Mercedes, BMW, Wal-Mart, and every other Alpha company create such customer loyalty and market dominance? The secret is in understanding the Alpha Factor. Based upon more than 100,000 consumer interviews, hundreds of corporate interviews, and tests with more than 75 real-world companies, the Alpha Factor was proven to create dramatic, sustainable change in almost any company without discounting and often without new product development...read more