Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.  The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns...read more

Product Description: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to

A guide to writing love letters, whether the letter-writer intends to express affection, flirt, or arrange to meet for coffee, includes examples of hand-written marriage proposals, notes, and office e-mails.

Product Description: Prepare students to work and live in the expanding world of international business!

Product Description: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising...read more

From romantic getaways to sensual sounds, this book provides an array of tips for keeping romance alive in a relationship from the first date through the 'empty nest' period. Original. (view table of contents)

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Product Description: In spite of the increasing presence of technology in the world of business, managers must be able to depend on employees to meet and exceed organizational goals. Organizational Behavior seeks to address the key issues facing individual workers and managers in this new, dynamic, and technical environment...read more

Offers advice on coping with such ordeals as funding, campus visits, school selection, the freshman year, dorm life, choosing a major, and keeping in touch