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Gary Armstrong has written 47 work(s)
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Cover for 9781138013377 Cover for 9780135545935 Cover for 9780135564080 Cover for 9780130127716 Cover for 9780130351333 Cover for 9780131424104 Cover for 9780131865914 Cover for 9780536866967 Cover for 9780133973105 Cover for 9780471514695 Cover for 9780133862096 Cover for 9780132167123 Cover for 9780133084047 Cover for 9780133255416 Cover for 9780133795028 Cover for 9780133879315 Cover for 9780136079415 Cover for 9780132167192 Cover for 9780132167208 Cover for 9780133451139 Cover for 9780133878349 Cover for 9780133973303 Cover for 9780138003890 Cover for 9780136084204 Cover for 9780133783131 Cover for 9780133455120 Cover for 9780132577489 Cover for 9786073217224 Cover for 9780133250206 Cover for 9780133128246 Cover for 9780133850758 Cover for 9780133130980 Cover for 9780133033113 Cover for 9780132749558 Cover for 9780132744171 Cover for 9788483224465 Cover for 9780132765985 Cover for 9780132167239 Cover for 9781845402242 Cover for 9780132167369 Cover for 9780132666978 Cover for 9781408123713 Cover for 9780136102465
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.

Hardcover:

9780139144257 | 4th edition (Prentice Hall, June 1, 1999), cover price $74.00 | also contains Digital Histology: An Interactive Cd Atlas With Review Text, Digital Histology: An Interactive Cd Atlas With Review Text | About this edition: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
9780132527101 | 4 sub edition (Prentice Hall, September 1, 1996), cover price $74.00
9780135545935 | 3rd edition (Prentice Hall, January 1, 1993), cover price $64.85 | also contains 21 down la conexion 2/ 21 Down the Connection 2 | About this edition: How do we get you moving?
9780135564080 | 2nd edition (Prentice Hall, January 1, 1990), cover price $75.05 | also contains Calling for Justice Throughout the World: Catholic Women Theologians on the HIV/AIDS Pandemic | About this edition: How do we get you moving?

Paperback:

9781428810723 | 7 edition (Academic Internet Pub Inc, October 31, 2006), cover price $35.95
9781428813038 | 8 edition (Academic Internet Pub Inc, October 31, 2006), cover price $34.95
9780131865914 | 8 edition (Prentice Hall, February 28, 2006), cover price $153.33 | About this edition: How do we get you moving?
9780131424104 | 7 sub edition (Prentice Hall, February 18, 2004), cover price $160.00 | About this edition: This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way.
9780536866967, titled "Marketing an introduction" | 7 pck edition (Prentice Hall, February 1, 2004), cover price $153.33 | About this edition: This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
6 other edition(s) in this binding (see all)

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Offers a step-by-step guide to conducting appraisals, includes model appraisal forms, and discusses employee relations and legal considerations

Hardcover:

9780133973105 | 16 pck har edition (Prentice Hall, April 12, 2015), cover price $292.60
9780471514695, titled "How to Do a Superior Performance Appraisal" | John Wiley & Sons Inc, April 1, 1991, cover price $52.50 | also contains How to Do a Superior Performance Appraisal | About this edition: Offers a step-by-step guide to conducting appraisals, includes model appraisal forms, and discusses employee relations and legal considerations

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By Gary Armstrong and Pearson College Div (corporate author)

Hardcover:

9780133862096 | Psc stu edition (Prentice Hall, January 18, 2015), cover price $109.07

cover image for 9780133973303
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Hardcover:

9780133879315 | 15 pck har edition (Prentice Hall, June 12, 2014), cover price $289.60 | About this edition: Readers interested in an overview of marketing strategies and techniques.
9780133255416 | 15 pck har edition (Prentice Hall, March 8, 2013), cover price $288.27 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
9780133084047 | 15 edition (Prentice Hall, January 9, 2013), cover price $281.60
9780132167123 | 14 edition (Prentice Hall, January 27, 2011), cover price $257.20
9780136079415 | 13 edition (Prentice Hall, January 1, 2009), cover price $217.33
3 other edition(s) in this binding (see all)

Paperback:

9780133878349, titled "Principles of Marketing: Student Value Edition" | 15 pck unb edition (Prentice Hall, May 11, 2014), cover price $199.53 | About this edition: Principles of Marketing, Student Value Edition Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (15th Edition) New in original packaging
9780133451139, titled "Principles of Marketing: Student Value Edition" | 15 pck pap edition (Prentice Hall, April 16, 2013), cover price $173.87 | About this edition: Readers interested in an overview of marketing strategies and techniques.
9780132167208 | 14 stg edition (Prentice Hall, August 27, 2011), cover price $56.60 | About this edition: Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
9780132167192 | 14 unbnd s edition (Prentice Hall, January 28, 2011), cover price $167.20 | About this edition: Brand New, ship from CA within 24hrs, International edition.
9781428830592 | Csm stu edition (Academic Internet Pub Inc, October 31, 2009), cover price $30.95
2 other edition(s) in this binding (see all)

cover image for 9780136084204

Paperback:

9780136084204 | 13 unbnd edition (Prentice Hall, December 27, 2008), cover price $145.60

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Product Description: Pearson MyMarketingLab Student Access Code

Hardcover:

9780133783131 | 15 psc edition (Prentice Hall, April 21, 2014), cover price $109.07 | About this edition: Pearson MyMarketingLab Student Access Code

cover image for 9780132577489
Product Description: This package contains the following components: -0132167190: Principles of Marketing, Student Value Edition -0132167360: MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing

Hardcover:

9780132577489 | 14 lslf/ps edition (Prentice Hall, February 7, 2011), cover price $173.87 | About this edition: This package contains the following components: -0132167190: Principles of Marketing, Student Value Edition -0132167360: MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing

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Product Description: Rare book: Price in USD

Paperback:

9786073217224 | 11 edition (Prentice Hall, March 11, 2013), cover price $147.00 | About this edition: Rare book: Price in USD

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Product Description: NOTE: This is a standalone product. For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers...read more

Paperback:

9780133850758, titled "Principles of Marketing: Student Value Edition" | 16 unbnd s edition (Prentice Hall, January 3, 2015), cover price $193.53 | About this edition: NOTE: This is a standalone product.
9780133128246, titled "Principles of Marketing: Student Value Edition" | 15 unbnd s edition (Prentice Hall, January 10, 2013), cover price $191.53 | About this edition: Readers interested in an overview of marketing strategies and techniques.

Product Description: Book by Kotler, Philip, Armstrong, Gary

Hardcover:

9780133250237 | 15 lslf edition (Prentice Hall, January 8, 2013), cover price $71.00 | About this edition: Book by Kotler, Philip, Armstrong, Gary

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Paperback:

9780133033113 | 11 unbnd/p edition (Prentice Hall, May 24, 2012), cover price $159.20

cover image for 9780132749558
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780132749558 | 11 psc edition (Prentice Hall, May 9, 2012), cover price $105.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

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Paperback:

9780132744171 | 11 unbnd s edition (Prentice Hall, January 18, 2012), cover price $151.87

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Product Description: New product. Never used!

Paperback:

9788483224465 | 12 edition (Prentice Hall, January 9, 2012), cover price $160.00 | About this edition: New product.

cover image for 9780132765985
Product Description: This package contains the following components: -0132167123: Principles of Marketing -0132666979: MyMarketingLab -- Access Card -- for Principles of Marketing

Hardcover:

9780132765985 | 14 pck har edition (Prentice Hall, July 25, 2011), cover price $263.87 | About this edition: This package contains the following components: -0132167123: Principles of Marketing -0132666979: MyMarketingLab -- Access Card -- for Principles of Marketing

cover image for 9781845402242
Product Description: R.H. Tawney is an iconic thinker in British left-wing circles, whose writings during the early-mid 20th century helped to forge the direction of democratic socialist thinking and Labour Party policies.This book provides a fresh and accessible guide to the ideas of Tawney for new readers and to set straight the record of what Tawney’s political thought really is, warts and all, in place of the rather over-simplified picture painted by the major commentators...read more

Paperback:

9781845402242 | Imprint Academic, February 1, 2011, cover price $34.90 | About this edition: R.

cover image for 9780132167369
Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Hardcover:

9780132167369 | 14 psc edition (Prentice Hall, December 27, 2010), cover price $104.00 | About this edition: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

cover image for 9780132666978
Product Description: MyMarketingLab -- Access Card -- for Principles of Marketing 14 Edition(E-text)

Hardcover:

9780132666978 | 14 psc edition (Prentice Hall, December 27, 2010), cover price $48.00 | About this edition: MyMarketingLab -- Access Card -- for Principles of Marketing 14 Edition(E-text)

cover image for 9781408123713
Product Description: Not to be confused with the English football 'hooligan,' the UltraS are the hard-core subculture of fans at the two main Rome football clubs - AS Roma and SS Lazio. With neo-fascist sympathies, these groups (the Boys at Roma and the Irriducibili at Lazio) are political and well-organised...read more

Paperback:

9781408123713 | A & C Black, November 15, 2010, cover price $29.95 | About this edition: Not to be confused with the English football 'hooligan,' the UltraS are the hard-core subculture of fans at the two main Rome football clubs - AS Roma and SS Lazio.

cover image for 9780136102465
Product Description: This package contains the following components: -0136102840: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction -0136102468: Marketing: An Introduction, Student Value Edition

Paperback:

9780136102465 | 10 unbnd s edition (Prentice Hall, January 14, 2010), cover price $136.53 | About this edition: This package contains the following components: -0136102840: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction -0136102468: Marketing: An Introduction, Student Value Edition

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