This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.

Offers a step-by-step guide to conducting appraisals, includes model appraisal forms, and discusses employee relations and legal considerations

Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Product Description: Pearson MyMarketingLab Student Access Code

Product Description: This package contains the following components: -0132167190: Principles of Marketing, Student Value Edition -0132167360: MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing

Product Description: Rare book: Price in USD

Product Description: NOTE: This is a standalone product. For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers...read more

Product Description: Book by Kotler, Philip, Armstrong, Gary

Product Description: New product. Never used!

Product Description: This package contains the following components: -0132167123: Principles of Marketing -0132666979: MyMarketingLab -- Access Card -- for Principles of Marketing

Product Description: R.H. Tawney is an iconic thinker in British left-wing circles, whose writings during the early-mid 20th century helped to forge the direction of democratic socialist thinking and Labour Party policies.This book provides a fresh and accessible guide to the ideas of Tawney for new readers and to set straight the record of what Tawney’s political thought really is, warts and all, in place of the rather over-simplified picture painted by the major commentators...read more

Product Description: MyMarketingLab -- Access Card -- for Principles of Marketing 14 Edition(E-text)

Product Description: This package contains the following components: -0136102840: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction -0136102468: Marketing: An Introduction, Student Value Edition