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Paul A. Argenti has written 11 work(s)
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Cover for 9780073403175 Cover for 9780073403274 Cover for 9781483383101 Cover for 9788483569375 Cover for 9780071606028 Cover for 9780071549912 Cover for 9780471145950 Cover for 9780471244196 Cover for 9780071379496 Cover for 9780471146605 Cover for 9780471576815
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Product Description: Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead...read more

Paperback:

9780073403274 | 7 edition (McGraw-Hill College, October 1, 2015), cover price $173.25 | About this edition: Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
9780073403175 | 6 edition (Irwin Professional Pub, September 4, 2012), cover price $163.30 | About this edition: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.

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Product Description: Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society...read more

Paperback:

9781483383101 | Sage Pubns, August 6, 2015, cover price $76.00 | About this edition: Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility.
9780078112744 | McGraw-Hill Education, June 1, 2015, cover price $80.25 | About this edition: Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility.

cover image for 9788483569375
Product Description: La función estratégica de la comunicación corporativa, así como la necesidad de ubicarla dentro de las organizaciones junto a áreas clave como la financiera, la de estrategia, recursos humanos o la de operaciones, es una tendencia imparable...read more

Paperback:

9788483569375, titled "Comunicación estratégica y su contribución a la reputación" | Lid Pub Inc, November 30, 2015, cover price $29.99 | About this edition: La función estratégica de la comunicación corporativa, así como la necesidad de ubicarla dentro de las organizaciones junto a áreas clave como la financiera, la de estrategia, recursos humanos o la de operaciones, es una tendencia imparable.

cover image for 9780071606028
Product Description: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news...read more

Hardcover:

9780071606028 | McGraw-Hill, July 22, 2009, cover price $40.00 | About this edition: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing.

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Product Description: As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market...read more
By Paul A. Argenti and Nalco Company (corporate author)

Hardcover:

9780071549912 | McGraw-Hill, September 19, 2008, cover price $48.00 | About this edition: As a new industrial superpower, India is changing the way business is being conducted around the globe.

Paperback:

9781428805354 | Academic Internet Pub Inc, October 31, 2006, cover price $29.95

Paperback:

9781428812567 | 3 edition (Academic Internet Pub Inc, October 30, 2006), cover price $29.95

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A quick-reference resource for business professionals presents in an updated edition new sections on online financial analysis tools, e-marketing and database marketing, organizational changes as a result of new technology, how to change a business strategy, outsourcing, global communications techniques, and intellectual property. Original. (view table of contents)

Paperback:

9780471222828 | 2 sub edition (John Wiley & Sons Inc, July 1, 2002), cover price $35.00 | About this edition: A quick-reference resource for business professionals presents in an updated edition new sections on online financial analysis tools, e-marketing and database marketing, organizational changes as a result of new technology, how to change a business strategy, outsourcing, global communications techniques, and intellectual property.
9780471145950 | John Wiley & Sons Inc, February 1, 1997, cover price $12.95 | also contains Master of Illusion 2016 Calendar | About this edition: Find the information you need to solve your business problems-FAST!

Miscellaneous:

9780471244196 | 2 edition (John Wiley & Sons Inc, October 16, 2002), cover price $26.95 | About this edition: A quick-reference resource for business professionals presents in an updated edition new sections on online financial analysis tools, e-marketing and database marketing, organizational changes as a result of new technology, how to change a business strategy, outsourcing, global communications techniques, and intellectual property.

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Product Description: Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered...read more

Hardcover:

9780071379496 | McGraw-Hill, May 1, 2002, cover price $41.00 | About this edition: Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR.

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Presents the insights of experienced executives, entrepreneurs, and business educators, offering advice about management, teamwork, finance, information technology, strategic planning, and more (view table of contents)

Paperback:

9780471146605 | John Wiley & Sons Inc, April 6, 1996, cover price $16.95 | About this edition: Presents the insights of experienced executives, entrepreneurs, and business educators, offering advice about management, teamwork, finance, information technology, strategic planning, and more

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Gathers information on accounting, economics, finance, international business, manufacturing, marketing, and business strategy (view table of contents)
By Paul A. Argenti (editor)

Hardcover:

9780471576815 | John Wiley & Sons Inc, July 1, 1994, cover price $39.95 | also contains Cuvier's History of the Natural Sciences: Nineteen Lessons from the Sixteenth and Seventeenth Centuries | About this edition: Gathers information on accounting, economics, finance, international business, manufacturing, marketing, and business strategy

displaying 1 to 11 | at end