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Swee Hoon Ang has written 2 work(s)
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Surviving the New Millenium: Lessons from the Asian Crisis
cover image for 9780071160308
Product Description: Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis...read more (view table of contents, read Amazon.com's description)
By Swee Hoon Ang (editor), Lee Soo Hoon (editor), Lim Guan Hua (editor), Kulwant Singh (editor) and Tan Kong Yam (editor)
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Hardcover:

9780071160308 | McGraw-Hill, November 1, 2000, cover price $19.95 | About this edition: Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry.

Marketing Insights for the Asia Pacific
cover image for 9789971645328
Product Description: A comprehensive treatment of the nature of marketing in the Asia Pacific region. This text incorporates a collection of 25 articles from various journals and magazines.
By Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan
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Paperback:

9789971645328 | Butterworth-Heinemann, August 1, 1997, cover price $29.95 | About this edition: A comprehensive treatment of the nature of marketing in the Asia Pacific region.

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