Product Description: "Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space...read more

Product Description: "Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business...read more

Product Description: Explore natural wonders and wild terrain in some of Oregon's most scenic and diverse areas. Oregon offers a wealth of historic, cultural, and natural wonders, and this book leads hikers to some of its most spectacular destinations...read more

The Vietnam War was a thirty-year conflict that actually included several wars, cost billions of dollars, resulted in thousands of Vietnamese, French, and American deaths, and reverberated throughout the international community. Now in this new concise o

Opens every chapter with a business problem and uses the chapter to explain the processes and technology that can solve the problem. This book emphasises on problem-solving that enables the instructor to quickly show 'why' this material matters.

Product Description: More than a quarter of a century after the last Marine Corps Huey left the American embassy in Saigon, the lessons and legacies of the most divisive war in twentieth-century American history are as hotly debated as ever. Why did successive administrations choose little-known Vietnam as the "test case" of American commitment in the fight against communism? Why were the "best and brightest" apparently blind to the illegitimacy of the state of South Vietnam? Would Kennedy have pulled out had he lived? And what lessons regarding American foreign policy emerged from the war?The Columbia Guide to the Vietnam War helps readers understand this tragic and complex conflict...read more (view table of contents, read Amazon.com's description)

Product Description: The My Lai massacre of March 16, 1968 and the court martial of Lt. William Calley a year and a half later are among the bleakest episodes in American history and continue to provide a volatile focus for debates about the Vietnam War...read more (view table of contents, read Amazon.com's description)

Product Description: The Vietnam War was an immense national tragedy that played itself out in the individual experiences of millions of Americans. The conflict tested and tormented the country collectively and individually in ways few historical events have...read more (view table of contents, read Amazon.com's description)

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Product Description: Harry Truman's administration began searching for an American response to the clash in Indochina between French colonialism and Vietminh communism in 1945. 30 years and five administrations later, Gerald Ford and his aides tried unsuccessfully to solicit additional aid for South Vietnam from a reluctant Congress...read more

Product Description: This book which is the outcome of a NATO-Advanced Study Institute on Mod­ elling the Ocean Circulation and Geochemical Tracer Transport is concerned with using models to infer the ocean circulation. Understanding our climate is one of the major problems of the late twentieth century...read more

Product Description: Book by