Product Description: La colección Bases del Diseño explora las posibilidades creativas de los principales conceptos del diseño gráfico a través de una completa galería de ejemplos, agrupados por temas. Los innovadores trabajos que se presentan, creados por grandes profesionales contemporáneos, se acompañan de explicaciones técnicas, esquemas y consejos que permiten al lector comprender y asimilar el proceso realizado...read more

Product Description: Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas...read more

Product Description: One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media...read more

Product Description: The Visual Dictionary Architectural Design Box Set contains three Visual Dictionaries which provide the reader with an enhanced understanding of over 750 key terms commonly used within architecture, interior design and photography...read more

Product Description: The Visual Dictionary Design Box Set provides readers with an enhanced understanding of over 1000 professional design terms, illustrated with historical and contemporary examples throughout. These four books represent a comprehensive compendium of design terminology and will be useful to all designers, visual arts lecturers and students...read more

Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.

Product Description: The Visual Dictionary of Typography is a guide to the many and varied terms used within typography. Arranged alphabetically from abstraction to x-height and blackletter to widow, each term is explained and contextualized with illustrations...read more